AudienceMaker Release Update
We’re excited to announce the latest AudienceMaker release, which introduces household- and address-level matching for uploaded files. This powerful new capability enhances how you leverage data within the platform.
Key Benefits:
Smarter Suppressions.
Eliminate customers and opt-outs from marketing efforts at the household or address level — going beyond the previous individual-only approach.
Deeper Insights.
Gain a more complete view of uploaded records with visibility into entire households and all individuals at the same address.
More Impactful Campaigns.
Execute targeted campaigns that reach all known individuals at a household or address, maximizing brand exposure and marketing frequency.
That’s Not All!
This release also includes several user interface enhancements:
- A warning prompt when uploading files with fewer than 100 records.
- Cleaner Insights Reports for easier interpretation.
- Improved support for state-level cutback prioritization when placing orders.
Be sure to visit the AudienceMaker Knowledge Center for tutorials that showcase the full benefits of this release and new functionality.
Need a Walk-Through?
Given the scope of this update, our Customer Success team is available to guide you through the new features. To schedule a session, simply reach out to audiencemaker@speedeondata.com