We’re excited to share the latest AudienceMaker release, which introduces powerful new capabilities that make audience analysis and data onboarding faster, richer, and more flexible than ever!
Audience Comparison Reports
The new Comparison Report feature gives users a streamlined way to uncover insights across multiple segments at the same time. You can now compare up to five distinct audiences using data attributes available in AudienceMaker.
This enhancement makes it easier to spot meaningful differences, understand behavioral or demographic patterns, and build deeper audience intelligence with a single report.
Whether evaluating prospect groups, customer files, or geographic segments, Comparison Reports bring clarity to complex data and accelerate strategic decision making.
Expanded Upload Functionality
Getting data into AudienceMaker is now even more convenient. In addition to CSV files, you can now upload Excel spreadsheets (xlsx) and text files (txt) directly into AudienceMaker.
This expansion reduces time spent prepping files and simplifies workflows for teams that rely on multiple data formats.
More supported formats means less friction and faster activation of your data.
Additional Enhancements and Fixes
This release also includes several improvements that refine the user experience and strengthen platform reliability, such as:
- New ability to target life events tied to ad hoc locations within Explorer
- Updates that improve data ordering when using External Destinations
- Corrections that ensure changes to saved audiences are applied consistently
Need a Walk-Through?
Our Customer Success team is here to help! To schedule a session—including a deep dive into activating External Destinations—simply reach out at: audiencemaker@speedeondata.com